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"Junior Master Chef - Pavilion Shopping Center", was designed to attract shoppers to the Pavilion Shopping Centre and to build brand awareness. The concept was developed by Terence Pillay. Contestants were asked to enter the competition via an online campaign and in stores. 16 were chosen and competed in a series of "cook offs" held at the center. Each heat was filmed and aired on a dedicated YouTube channel. Local celebrities acted a judges.
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